Collage: Jemeria Davison; Source images: Courtesy of brands and Allure editorsSave this storySave this story
If you’ve ever stepped inside an Olive Young in Seoul (especially a flagship store), you know the particular thrill of wandering aisle after aisle of buzzy Korean skin care, makeup, and hair care—and wondering how much you can reasonably fit in your suitcase. Starting today, you can save that precious luggage space. Sephora and Olive Young are officially coming together to bring 19 Olive Young-curated K-beauty brands to Sephora.com (and in stores).
And this isn’t simply Sephora stocking more K-beauty. Olive Young, Korea’s largest health and beauty retailer, selected the lineup based on product performance, popularity, and trend leadership back home, essentially giving American shoppers a shortcut to what Korean beauty lovers are actually buying. The assortment spans familiar names like Banila Co, Ma:nyo, and Abib alongside brands that have largely flown under the radar stateside, including Fully, Menokin, and Bioheal BOH. Translation: Your next K-beauty haul comes with significantly less jet lag.
Our Top Olive Young x Sephora Products
- Bean There, Smoothed That: BePlain Mung Bean Pore Tight-Up Serum, $34
- Stick Around: Abib Quick Sunstick Protection Bar SPF50+, $28
- Just Popping In: Menokin 30 Seconds Quick Bubble Mask, $32
- Soy Long, Makeup: Ma:nyo Pure Soybean Cleansing Milk, $21
- Root Awakening: Dr.ForHair Folligen Thickening Shampoo, $24
- Green Means Glow: Fully Green Tomato Clay Mask Cleanser, $20
- Damage Control: FromLabs Protein Capsule Hair Repair Leave In Conditioner, $20
Frequently Asked QuestionsLargeChevron
- Can I trust buying Korean skin-care products online?
- Meet the experts
- How we test and review products
- Our staff and testers
Bean There, Smoothed That: BePlain Mung Bean Pore Tight-Up Serum
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BePlain
Mung Bean Pore Tight-Up Serum
Sephora
Allure commerce editor Sarah Han applying the BePlain Mung Bean Pore Tight-Up Serum
Sarah Han
Why we love it: Until now, Beplain has largely flown under the radar in the US, but with its arrival at Sephora, that’s about to change. Back in South Korea, the skin-care brand has already made a name for itself with its soothing mung bean formulas, which have racked up awards from major K-beauty platforms like Hwahae and, of course, Olive Young. Here, mung bean seed extracts are paired with niacinamide, which can regulate excess oil and improve the look of pores, plus glycerin and hyaluronic acid to draw moisture into the skin. Adenosine and peptides round out the formula with smoothing benefits. What starts as a lightweight gel melts into a watery essence on contact, sinking in almost instantly and leaving skin noticeably softer and glassier.
Tester feedback from commerce editor Sarah Han
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“As a heavily awarded brand (by both retailers like Olive Young and K-beauty review sites such as Hwahae), Beplain has been on my radar for a while. So, while in Seoul, I picked up three of its mung bean products: cleansing oil, cleansing foam, and serum. All were really great, but spoiler alert: The serum was the standout. I love a lightweight gel serum, and this one is especially cooling and refreshing, and it absorbs like *snaps fingers.* As someone who's increasingly concerned about pore care—especially around the center of my face—I love how seamlessly the Mung Bean Pore Tight-Up Serum fits into my daily routine, no matter day or night. It does tighten up the look of my pores when I use it multiple days in a row." —Sarah Han, commerce editor
More to know
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- Key ingredients: mung bean, peptides, hyaluronic acid, adenosine, niacinamide, glycerin
- Who it’s for: those with acne and large pores
- Fragrance-free: yes
Clean Getaway: Banila Co Clean It Zero Best of Cleansing Balms Trio
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Banila Co.
Clean It Zero Best of Cleansing Balms Trio
Sephora
Allure contributing commerce writer Christa Joanna Lee applying the Banila Co Clean It Zero Best of Cleansing Balms Trio
Christa Joanna Lee
Why we love it: Dermatologists, K-beauty experts like Charlotte Cho, and Allure editors have long been keeping Banila Co’s Clean It Zero Cleansing Balm in rotation—and the iconic cleanser now comes in a trio of formulas that let you tailor your first cleanse to your skin’s needs. There’s the Original Balm, the classic, jojoba oil-based makeup melter; Pore Clarifying Balm, which adds salicylic acid, LHA, and gluconolactone for a little extra exfoliating power; and Brightening Balm, made with the vitamin C derivative ascorbyl glucoside to help boost radiance while you cleanse.
Whichever one you reach for, the appeal starts with that signature texture: a silky solid that practically liquefies on contact, helping dissolve makeup, sunscreen, and excess oil without requiring a ton of rubbing or tugging. “I use this for my evening cleanse when I want to remove all the dirt, makeup, and oil that accumulated throughout the day,” Claire Chang, MD, a board-certified dermatologist at UnionDerm based in New York City, previously told Allure of the Original formula. She also praised its soft, milky texture and the way it leaves her skin feeling smoother and more hydrated. And there’s no need to go overboard: “Just a little scoop goes a long way!” says Cho.
Tester feedback from contributing commerce writer Christa Joanna Lee
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“Some cleansing balms, you just know from the second they hit your skin that they’re going to be a good fit, and Banila Co’s Clean It Zero (the original pink one!) is one of them for me. The solid balm gets sooo melty almost immediately, transforming into such a silky oil that it’s hard to believe it started solid in the first place. I’m already on my third tub even with a shelf of cleansing balms to choose from, which says plenty. I get very irked if my face cleansers leave my skin too squeaky after cleansing but this does no such thing. And, importantly, it passes my white-towel test with flying colors—there’s hardly any makeup residue left behind, save for the little bit my second cleanse takes care of.” —Christa Joanna Lee, contributing commerce writer
More to know
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- Key ingredients: olive oil, jojoba seed oil, acerola fruit extract, pomegranate fruit extract, vitamin C
- Who it’s for: everyone, especially those with dry or sensitive skin
- Fragrance-free: yes
Just Popping In: Menokin 30 Seconds Quick Bubble Mask
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Menokin
30 Seconds Quick Bubble Mask
Sephora
Han applying the Menokin 30 Seconds Quick Bubble Mask
Sarah Han
Why we love it: Love a sheet mask but don’t always have time for one? The lightweight formula foams up in about 30 seconds, creating a layer of tiny bubbles that gradually collapse and sink into skin—no slippery fabric or rinse required. Once the bubbles disappear, they leave behind skin-nourishing benefits: Niacinamide brightens uneven tone and boosts radiance, while hyaluronic acid draws in moisture for a plumper, smoother look. The formula also contains Myrothamnus flabellifolia callus culture extract, an antioxidant-rich plant extract that supports skin recovery, plus adenosine to soften the appearance of fine lines. And tucked toward the end of the ingredient list is sh-Oligopeptide-1, a lab-made form of epidermal growth factor (EGF) used in skin care to support a firmer, smoother, and more rejuvenated appearance. Come for the extremely satisfying bubbles; stay for the skin-care ingredients doing the actual heavy lifting.
Tester feedback from Han
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“The moment I saw this bubble mask in an Olive Young store, I knew I had to get it. I love a sensorial skin-care product, and K-beauty always nails that category. Not only does it melt into your skin in 30 seconds, but you don't even need to wash it off—how simple for someone who's already running late…and taking work-related content at the very last minute. (Guilty.) The instant satisfaction of my glowing, hydrated skin is unmatched. I love sheet masks, but they often slip and slide across your face, feel heavy, and take at least 20 minutes (don't get me started on the multi-hour/overnight masks—I simply won't do them!) to do their thing. Whatever gets me to mask more regularly wins in my book. Hydration is king!” —Sarah Han, commerce editor
More to know
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- Key ingredients: niacinamide, hyaluronic acid, sh-Oligopeptide-1 (EGF), Myrothamnus flabellifolia callus culture extract, adenosine, glycerin
- Who it’s for: people with uneven skin tone, fine lines, or dry skin
- How to use it: let it absorb into the skin after cleansing (no need to rinse off)
- Fragrance-free: yes
Soy Long, Makeup: Ma:nyo Pure Soybean Cleansing Milk
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Ma:nyo
Pure Soybean Cleansing Milk
Sephora
Former Allure senior commerce editor Sarah Felbin applying the Ma:nyo Pure Soybean Cleansing Milk
Sarah Felbin
Why we love it: Already in a committed relationship with Ma:nyo's Best of Beauty-winning Pure Cleansing Oil? Consider its Pure Soybean Cleansing Milk the gentler, creamier addition to your cleansing lineup. The milky, all-in-one formula is particularly well suited to combination-to-dry and sensitive skin, thoroughly whisking away makeup and excess oil without leaving your face with that squeaky-clean, tight feeling. At its center is wild soybean extract fermented for a whopping 120 hours, a process that breaks down the ingredient's components and creates a lightweight, nourishing formula that smooths the look of skin texture and keeps excess sebum in check. Sunflower and jojoba seed oils do much of the makeup-melting work while replenishing skin with emollient moisture, and a supporting cast of ceramides, panthenol, hyaluronic acid, cica, and fig helps hydrate, soothe, and support the moisture barrier.
Tester feedback from former senior commerce editor Sarah Felbin
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“This might be the gentlest cleanser I've ever used. My skin is super-sensitive—some cleansers are too harsh and leave my face feeling dry and tight (not fun). But Ma:nyo's new cleansing milk barely foams up at all and feels more like a moisturizer than a face wash. It's so gentle, I was surprised by how well it removed oil and makeup. Dry skin people, you'll be obsessed with this one.” —Sarah Felbin, former senior commerce editor
More to know
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- Key ingredients: soybean extract, ceramides, panthenol, hyaluronic acid, cica, fig, sunflower seed and jojoba seed oils
- Who it's for: everyone, especially those with combination or dry skin
- Fragrance-free: yes
Sleeping Beauty: Sungboon Editor Deep Collagen Power Boosting Mask
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Sungboon Editor
Deep Collagen Power Boosting Mask
Sephora
Allure shopping market editor Sarah Hoffmann removing the Sungboon Editor Deep Collagen Power Boosting Mask
Sarah Hoffmann
Why we love it: If plumper skin is the goal, Sungboon Editor’s Deep Collagen Power Boosting Mask certainly doesn’t skimp on the ingredients meant to get you there. Its claim to fame is the sheer amount of its star ingredient: 2,160,000 ppb of low-molecular-weight collagen. (PPB, or parts per billion, is a way of expressing an ingredient’s concentration within a formula.) Smaller collagen fragments draw moisture to the skin, supporting the appearance of firmness and elasticity. “I like how this mask comes in two parts, so you can adjust as needed. In addition to its high collagen content, it contains multiple peptide ingredients to deliver a powerful, hydrating punch that’s still great for sensitive skin,” says Jane Yoo, MD, a dual board-certified dermatologist and Mohs surgeon based in New York City. Hyaluronic acid piles on even more hydration, while ceramides support the moisture barrier and soothing extracts like cica keep skin feeling comfortable—all adding up to that bouncy, glass-skin finish.
Tester feedback from Allure shopping market editor Sarah Hoffmann
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“This mask was my first foray into overnight sheet masks, and I'm simply obsessed. When you first apply the mask, it's opaque, then when you wake up, and all of that delicious, collagen-packed serum has been absorbed, it's totally clear. So cool, right? If you're worried about it slipping around overnight, don't worry—you have to sit still for about 20 minutes when you first apply it, but after that, it's pretty secure, and you can move about the cabin. I roll around a lot when I sleep, and it was still tacked to my face when I woke up the next morning. These masks are a great way to lock in a bit of extra hydration, especially if you're prone to occasional skin dehydration like I am.” —Sarah Hoffmann, commerce market editor
More to know
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- Key ingredients: collagen, Centella asiatica, niacinamide, 9 peptides
- Who it’s for: everyone, especially those with dry or mature skin
- How long to use: 3-4 hours or overnight
- Fragrance-free: yes
Light as Air: Ma:nyo Air Light Moisturizing Sunscreen Cream SPF 50
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Ma:nyo
Air Light Moisturizing Sunscreen Cream SPF 50
Sephora
Han applying the Ma:nyo Air Light Moisturizing Sunscreen Cream SPF 50
Sarah Han
Why we love it: Ma:nyo’s Air Light Moisturizing Sunscreen Cream SPF 50 feels less like a sunscreen and more like your favorite lightweight moisturizer that just happens to come with serious sun protection. Its airy feel comes in part from ensulizole, an FDA-approved, water-soluble UV filter that lends itself well to less greasy-feeling formulas. On the hydration front, nano-hyaluronic acid and hydrolyzed hyaluronic acid draw in and hold onto moisture for a plumper, more supple feel without piling on the weight. And because sun spots can still happen even when you’re diligent about reapplying sunscreen (you are, aren’t you?), the formula doubles down on discoloration care with tranexamic acid and niacinamide to improve the look of existing dark spots and uneven tone, plus antioxidant vitamin E to defend against environmental stressors.
Tester feedback from Han
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“Korean sunscreens are so good that it's honestly hard for one to stand out from the rest. (I try a lot of them, ok?) However, thanks to the US banning sales of non-FDA-approved sunscreen filters, our options have gotten a bit more interesting. I tested Ma:nyo’s Air Light SPF for a few months before it even launched (thanks to a sample I got during Best of Beauty testing), and have been smitten with it ever since. It has that serum-y texture I love in my sunscreens, melting into my skin super quickly—because I can't be bothered to rub in sunscreen for 30seconds when there are much faster options! It's super breathable and layers beautifully without a trace of pilling.” —Sarah Han, commerce editor
More to know
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- Key ingredients: ensulizole, nano-hyaluronic acid, hydrolyzed hyaluronic acid, tranexamic acid, niacinamide
- Who it’s for: everyone, especially those with uneven skin tone
- Fragrance-free: yes
Root Awakening: Dr.ForHair Folligen Thickening Shampoo
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Dr.ForHair
Folligen Thickening Shampoo
Sephora
Why we love it: The K-beauty treatment doesn’t end at your hairline—Korean hair care puts scalp health front and center, too. Dr.ForHair’s Folligen Shampoo follows suit, making it an especially good match for oily, irritated, or sensitive scalps, including those experiencing thinning or excessive shedding. At the center is the brand’s proprietary Folligen Complex, which combines caffeine, biotin, peptides, and panthenol to care for both scalp and strands. Caffeine supports healthy follicle function, biotin promotes keratin production, peptides reinforce the hair fiber, and moisturizing panthenol softens hair and soothes dryness. Niacinamide lends additional barrier support, while mild exfoliating ingredients like phytic acid whisk away excess oil and buildup that can leave the scalp feeling itchy or uncomfortable. For maximum scalp-care points, don’t immediately rinse: Work the lather into your roots with your fingertips (or a scalp massager) and give it a moment before washing it away.
Han before applying the Dr.ForHair Folligen Thickening Shampoo
Sarah Han
Han after applying the Dr.ForHair Folligen Thickening Shampoo
Sarah Han
Tester feedback from Han
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“I'm slowly finding out that hydrating shampoos aren't doing my hair many favors—well, that and after a week of procrastinating wash day, my scalp is in need of a deeper cleanse than what the former is capable of. I first found out about Dr.ForHair through its sub-brand Unove (which makes a fantastic hair mask!), so I went into this shampoo trial with high hopes. I love how gentle it feels, despite being a clarifying formula, and it really gets to the roots of my excess oil and dead cells. By the second shampoo (which I always do, especially since I wash my hair…two times a week max, and that’s on a good week), it forms a gigantic cloud of foam basically as soon as it touches my hair—so satisfying and so indicative of how well it's working. My scalp always feels lighter, softer, and refreshed.” —Sarah Han, commerce editor
More to know
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- Key ingredients: Folligen Complex (caffeine, biotin, peptides, panthenol), niacinamide, phytic acid
- Who it’s for: people with thinning or aging hair
- Fragrance-free: yes
Stick Around: Abib Quick Sunstick Protection Bar SPF50+
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Abib
Quick Sunstick Protection Bar SPF50+
Sephora
Why we love it: Reapplying sunscreen is practically ingrained in K-beauty culture, and products like Abib’s Quick Sunstick Protection Bar SPF 50+ make the habit a whole lot easier to keep up with. Instead of dealing with a liquid formula (and messy hands) when you’re out and about, this curved stick hugs the contours of your face and glides on with a clear, silky finish that makes midday touch-ups especially easy—even over makeup. Its broad-spectrum SPF 50+ protection comes courtesy of four chemical UV filters (avobenzone, homosalate, octisalate, and octocrylene), but there’s plenty happening on the skin-care side, too: Sodium hyaluronate and glycerin draw in moisture, while squalane, argan, olive, and tamanu oils soften and condition dry skin. Aloe and Centella asiatica lend soothing benefits, antioxidant-rich green tea defends against environmental stressors, and ceramides support the skin barrier. Between the nourishing formula and convenient packaging, “I forgot to reapply” is officially a much harder excuse to make.
More to know
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- Key ingredients: homosalate 9.5%, octocrylene 5%, octisalate 4.5%, avobenzone 3%, sodium hyaluronate, glycerin, squalane, argan, olive oil, tamanu oil, aloe, Centella asiatica
- Who it’s for: everyone, especially those with dry skin
- Fragrance-free: yes
Green Means Glow: Fully Green Tomato Clay Mask Cleanser
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Fully
Green Tomato Clay Mask Cleanser
Sephora
Why we love it: Fully may be a newer name on the K-beauty scene, but it’s already found its niche: green tomatoes and really, really clean pores. Its Green Tomato Clay Mask Cleanser—the standout of its pore-focused lineup—nabbed the number-two spot in the wash-off mask category in Hwahae’s 2025 Beauty Awards. And the tomato isn’t just there to make the ingredient list more interesting: Tomato fruit water delivers antioxidant benefits and helps skin look smoother and more refined. Kaolin and bentonite team up with colloidal clay to soak up excess sebum and sweep away pore-clogging buildup, while corn mint powder lends a little extra oil-absorbing power. But this isn’t the kind of clay mask that leaves your face feeling shrink-wrapped afterward: Glycerin and beta-glucan replenish moisture, while cica and ceramides soothe and support the skin barrier.
More to know
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- Key ingredients: tomato fruit water, kaolin, bentonite, colloidal clay, corn mint powder, glycerin, beta-glucan, cica, ceramides
- Who it’s for: people with oily skin or large pores
- Fragrance-free: yes
Damage Control: FromLabs Protein Capsule Hair Repair Leave In Conditioner
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FromLabs
Protein Capsule Hair Repair Leave In Conditioner
Sephora
Why we love it: FromLabs is known for bringing the kind of intensive hair treatments you’d expect from a buzzy Cheongdam-dong salon straight into your bathroom—and its Protein Capsule Hair Repair Leave-In Conditioner does it without adding another rinse-out step to your routine. The ultrafine mist can be spritzed onto damp or dry hair to tackle frizz, tangles, and dryness, with the brand’s proprietary three-layer Protein Capsule Repair technology coating damaged areas and delivering strengthening proteins (keratin, silk, soy, and wheat, to name a few) to the hair.
Meanwhile, glycerin and hydroxyethyl urea attract moisture, while silicones smooth the cuticle and add slip without the greasy finish you might expect from such a repair-heavy formula. It even provides heat protection up to 428 degrees Fahrenheit, making it an easy pre-blowout step—and the dewy rose and blackcurrant scent is a nice little nod to the fancy-salon experience.
More to know
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- Key ingredients: keratin, silk, soy, wheat, glycerin, hydroxyethyl urea, silicones
- Who it’s for: people of all hair types with damage
- Fragrance-free: no
Easy on the Eyes: Bioheal BOH Probioderm Collagen Remodeling Eye Patch
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Bioheal
BOH Probioderm Collagen Remodeling Eye Patch
Sephora
Why we love it: Think of Bioheal BOH’s Probioderm Collagen Remodeling Eye Patches as a cheat sheet to some of K-beauty’s buzziest ingredients—and a much more convincing way to fake a full night’s sleep. Olive Young’s in-house brand packs these eye patches with multiple forms of collagen alongside hydrolyzed elastin to give tired undereyes a plumper, smoother, more bouncy appearance. PDRN (DNA fragments of salmon sperm DNA) joins what can only be described as a peptide party (acetyl hexapeptide-8, copper tripeptide-1, palmitoyl pentapeptide-4, and plenty more) to soften the look of fine lines and support firmer-looking skin. Meanwhile, glycerin, betaine, sodium hyaluronate, panthenol, and beta-glucan flood the area with hydration, while niacinamide brightens the look of dullness and uneven tone.
More to know
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- Key ingredients: collagen, hydrolyzed elastin, PDRN, glycerin, betaine, sodium hyaluronate, panthenol, beta-glucan, acetyl hexapeptide-8, copper tripeptide-1, palmitoyl pentapeptide-4, niacinamide
- Who it’s for: everyone, especially those with fine lines around the eyes
- Number of patches: 60
- Fragrance-free: yes
Frequently Asked Questions
Can I trust buying Korean skin-care products online?
Yes, but where you shop matters—and thankfully, getting your hands on authentic K-beauty in the US is easier than ever. The new Olive Young x Sephora collaboration gives shoppers another mainstream way to discover Korean brands without having to navigate third-party sellers or international shipping. Other trusted options include stateside K-beauty retailers such as Soko Glam, as well as Asia-based retailers like YesStyle, though international orders may take longer to arrive. Amazon carries a huge selection, too, but it requires a little more homework: Sellers and inventory can change frequently, so at Allure, we only include products sold directly by Amazon or the brand itself at the time of writing. (And keep in mind that the listed seller may be a brand’s parent company—for example, Dear Klairs products may be sold by Wishtrend.)
Meet the experts
- Claire Chang, MD, a board-certified dermatologist at UnionDerm based in New York City
- Jane Yoo, MD, a dual board-certified dermatologist and Mohs surgeon based in New York City
How we test and review products
When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.
For our list of best Olive Young x Sephora collaboration products, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
